As a Realtor®, I have no interest in what other Realtors® earn or what they accomplish for no other reason it’s not my business and I genuinely do not care. However many Realtors® publicly make BFC[i] about how good they are and will use their fabricated performance facts to obtain a listing.
I know by default what over 90 percent of Realtors® earn. So if I know this, then it’s fair to say that so do all the other Realtors®, but it does not stop the income success subject from being used as false Realtor® expert client validation. It’s the ultimate spoof proof of client accreditation and I’ll show you examples of how it’s used in the industry and how brokers encourage its use, even when they know what the Realtor® is saying is not true.
Realtors® spoof other Realtor’s® everyday with regards to their income and how busy they are. At regional meeting events, catching up with other Realtors® you’ve not seen for a while commonly brings out their fanciful claims of closed dollar transaction amounts. A few months ago, I met up with a Realtor® who I knew from our licensing course. He now works in a neighboring county and he had to tell me that he did $4 million on closed transactions last year as a listing Realtor®. Considering he is a retired cruise liner accountant with zero sales experience and has never been exposed to the commission-only world and he only works the odd weekend in the $250,000 to $350,000 market, his BFC performance figure was incredible. So later I checked his 2011 year’s figures and he actually closed on a transactions value of $700,000, that consisted of only two buyers.
These super-inflated stated performances are normal and many Realtors® seem to be magically making the gold standard six-figure income. I recently met an Realtor® who in discussion over a couple of drinks at a local bar, claimed that in 2006 he was closing $3 million in transactions per month in Miami’s South Beach and in 2011 he was lucky to do $6 million for the year. All of this said with a face of self belief. I pulled up all his performance stats and in 2006 he closed only closed on a total of $2,500,000 and in 2011 he only managed $600,000, not $6 million.
What makes all this even more laughable are the Realtor® fantasy websites and their claims of success. Claims of sales success are all listed and yet the facts are all public record do not compare. One of the local network news shows has a real estate segment headed by a local “expert” Realtor®. This expert Realtor® has 20 years in the business and operates a team of Realtors® under her own brand name. She has a flashy website that gives the illusion she is an industry Realtor® Demigod. Yet, her 6 person team individual transaction statistics show their collective performances over the past few years they never got past $4 million in closed transactions and their highest team performer just broke $1 million. It hardly qualifies for a TV slot as the real estate expert but it does qualify her as a BS expert.
The great attraction of becoming an Realtor® is that you can obtain instant income credibility, and can fabricate whatever you like about yourself on your website all while pretending to live the life of the successful person you will never become. With the added benefit it’s backed by your broker and that no one will ever find out. Can you imagine what the invented income bragging rights must be like at the peacock Las Vegas real estate mega coaching courses and conventions?
So as you can see, being an Realtor® is the ultimate hideout to deceive and project instant job success when many times they have no clue what they are talking about. This is an business based on illusion, where positive outcomes are out of anyone’s control and consistent rejection, dealing with stupidity and real estate road rage are best business practices. To keep ones daily sanity sometimes it’s best to switch off the brain’s centers to logic, reasoning, empathy, caring, sharing, honesty, integrity, excitement and believe nothing that is told you.
[i] A Big Fat Claim is a statement of fact that is back up by relevant facts. Real estate encourages this practice but in many cases what is excluded is any real proof of the statement of alleged fact.